Does your Blog Tagline Reveal Something "Touchy-Feely" About You?
I was reading a post by Peter Caputa, titled, Refining the Pitch. He references a post by Dan Sherman who blogs in Feelings Closes the Sale:
Make your name known apart from what you sell, associating it with something good, and it'll eventually help you down the road when it comes time for someone to buy from you. I challenge you to figure out a way to do that in your own situation.
Dan changed his blog's tagline based on reading a book he read a few years ago. Dan says,
"I've always been of the opinion that facts are good when leading up to the sale, but feelings are what closes it. If you already have won over their feelings (they feel good about you) then you're sale is closed if the person needs/wants the product."
Dan feels his blog's tagline now reveals more about him as a credible, trustworthy person, rather than just the "facts". I'm not sure it quite does THAT, but it certainly is a lot LONGER and better than just "Biz Ideas", which is what it used to be.
My tagline, "A blog about social, economic and spiritual networking" tells people what's interesting to me at the moment, and represents a convergence of ideas and memes that I want to share.
3 Comments:
Joe... Your tagline is exactly what it says it is. You get big points for clarity of purpose. As I think you have in your life, as well, from the bit that I know.
By changing my taglines frequently, and making them a bit aloof, I am purposefully leaving a lot to the imagination...sort of like a mystery novel. I have a lot of tricks yet to pull out of the bag. People will have to keep reading to see them.
I wonder if all that comes across?
7:09 PM
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