Traffic Pattern on LinkedIn Reveals Significant "Biz" Use vs. "Pleasure"

I was checking out the traffic patterns on Alexa for LinkedIn, Friendster, and Orkut and found something interesting.


Notice the spikes during the business week (Monday to Friday) versus the weekends. I've noticed this anecdotally in my daily search for new Metro DC LinkedIn users. During the week, my local Metro DC LinkedIn network typically grows between 200-250 new members a day, but on the weekends its usually only 15-25 per day.

Though the chart for Orkut seems to have this "weekend dip" as well, its not nearly as pronounced as the LinkedIn variance. The Alexa chart for Friendster is even more telling. Note the tickmark for the start of June, which was the end of the Memorial Day holiday. LinkedIn has NO traffic to speak of, and Friendster has a lot.